Environmental Graphic Design (EGD)

Visual identity of a space

Environmental Graphic Design (EGD) integrates architecture, interior design, graphics, and spatial communication to create environments that are not only functional but also visually distinctive, comprehensible, and memorable. At WFDNG, we utilize EGD as a tool to help users better orient themselves, perceive the identity of a place, and foster positive experiences.

What is the goal of environmental graphic design?

The aim of EGD is to visually support the function of a space and convey its identity. It enables people to intuitively perceive the environment—whether it’s a school, hospital, office, or public area. This involves a combination of information design, signage, orientation elements, graphic interventions, color schemes, typography, and often storytelling.

What can be included in EGD?

➡️ Navigation systems and signage (wayfinding)

➡️ Wall graphics, typography, symbols

➡️ Information panels and boards

➡️ Space branding—logos, colors, visual style

➡️ Graphic elements connecting the interior with the identity of the brand or place

➡️ Thematic zones, visual storytelling, or educational components

➡️ Graphics on glass walls, floors, or furniture

➡️ Art

How is EGD designed?

1. Analysis of space and brand

We determine the purpose of the place, its values, who uses it, and the desired impression.

2. Concept and visual direction

We develop a graphic concept that supports the identity of the space while being functional and legible.

3. Integration with architecture and interior

We collaborate with architects and designers to ensure graphic elements seamlessly integrate with the space.

4. Design of specific elements

We create detailed designs for individual applications within the space—from signage to wall illustrations.

5. Production and implementation

We oversee production and installation, or work with trusted suppliers.

What does EGD offer?

For investors and operators:

✅ Stronger visual identity of the place: Enhances memorability and originality.

✅ Integration of brand with the space: Aligns the brand seamlessly with the environment.

✅ Increased attractiveness of the object: Important for leasing, selling, or public presentation.

✅ Opportunities for education and information: Enhances user orientation and engagement.

For users and visitors:

✅ Improved orientation within the space: Facilitates navigation and reduces confusion.

✅ More pleasant and engaging environment: Creates a welcoming atmosphere.

✅ Better memorability of the place and landmarks: Aids in recalling key features.

✅ Emotional connection with the place: The space “speaks” to its users.

Environmental Graphic Design is more than just an aesthetic element. It is strategic graphics serving the space, connecting function with aesthetics and brand, creating places that make sense.

Do you want your space to have personality, be functional, and memorable? Contact us.